Idaho® Potatoes Make History at SOBEWFF, Celebrating Culinary Creativity and Crowning a First-Ever Dual Winner

Miami Beach, FL (February 26, 2025) – The Idaho Potato Commission (IPC) brought the ultimate side dish showdown to the Food Network South Beach Wine & Food Festival’s (SOBEWFF) Heinz Burger Bash, introducing the Idaho® Potato Best Side Dish Award—a celebration of innovation, flavor, and the versatility of America’s favorite potato.

In its inaugural year, the competition challenged top chefs to craft standout side dishes using Idaho® potatoes to perfectly complement SOBEWFF’s legendary burgers. La Birra Bar and Chef Renzo Cocchia of Miami made history as the first-ever dual winner, taking home both the Idaho® Potato Best Side Dish Award and the Heinz Burger Bash People’s Choice Award in the same evening. Their winning dish, the Cheesy Jalapeño Hashbrown Bite, wowed judges and attendees alike with its bold flavors, crispy texture, and perfect balance of heat and creaminess.

“This competition showcased just how versatile and exciting Idaho potatoes can be,” said Jamey Higham, President & CEO of the Idaho Potato Commission, who was on-site presenting the award alongside Idaho Potato Commissioner Brian Jones. “It was incredible to see these talented chefs push the boundaries and create dishes that truly elevated the Idaho potato. And witnessing La Birra Bar take home both awards—what a moment!”

The event was a true celebration of culinary excellence, bringing together world-class chefs, food industry leaders, and thousands of attendees. Hosted by Rachael Ray, the Heinz Burger Bash and Idaho® Potato Best Side Dish Award competition took place against the vibrant backdrop of live music, top-tier food, and an electric festival atmosphere.

Beyond SOBEWFF: Idaho® Potatoes’ Commitment to Culinary Innovation
Idaho® potatoes were not just a star ingredient at the event—they were at the heart of an immersive brand experience. IPC engaged chefs, media, and festival-goers through social media activations and press coverage, reinforcing Idaho® potatoes’ status as the gold standard in quality and taste.

A special thank you to the Idaho® potato growers and suppliers who provided the exceptional potatoes used in the competition, ensuring the chefs had the very best ingredients to create their award-winning dishes.

This activation marks the start of IPC’s 2025 event calendar, with Idaho® potatoes set to make another major impact at the Audi FIS Ski World Cup Finals in Sun Valley from March 22–27, where the Big Idaho® Potato Truck Tour will officially kick off for the season.

About the Idaho Potato Commission

Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions—including rich volcanic soil, climate, and irrigation—give Idaho® potatoes their unique texture, taste, and dependable performance. For more information, visit IdahoPotato.com.

Contact

Dana Valikai (310) 941-7212 dvalikai@ehy.com